This Irish Spring-like billboard at Fourth Avenue and Geary Boulevard in San Francisco's Inner Richmond district touts the opening of a new Fresh & Easy grocery store at (presumably nearby) "3rd & Carroll".
Hmmm... where's Carroll? I wondered when I passed by recently.
A quick map check answered my native confusion. The agency behind the ad has its Thirds misplaced. A new F&E is opening on Third. Third Street—way, way across town in The City's Bayview district (B Pin on map below), almost 10 miles as the Google street mapping car zig zags.
Fresh idea! Keep the billboard, just sticker it with new directions. For less than two miles west, near 32nd Avenue and Clement Street, another Fresh & Easy opens for business soon (A Pin on map), unpublicized but convenient walking distance from my house.
Picked up by columnist Leah Garchik in the SF Chronicle today. http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2011%2F03%2F28%2FDDJ91IH9IH.DTL
Posted by: Greg O. | March 29, 2011 at 08:47 PM