Copy-dense but seriously benefit-rich, one of my favorite hard-sell eMarketing campaigns I crafted for McAfee consumers.
Love the jambalaya of corporate crimson 'n' black, product iconography, red-highlighted "what's new" features for skimming eyes, feel-good seals of approval and offer expiry date snipe. Note the "always-on service" sidebar, aimed at weaning customers at the time from a downloadable product model toward a service platform, a prelude to The Cloud.
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