File under: Sexy bliss sells.
I sweated a mere 10 rounds of offshore and in-house design comps ("Towel stack next to woman, not across the room! Less background blur! Zig-zag the main graphics!"), re-writing and final sparkle before blessing an absolute winning email cross-sell to McAfee consumers, who ordered the featured third party PC utility in bunches whenever we deployed it.
Happy to spotlight five-way product benefits (header, above-the-fold check-marks, sidebar bullets, narrative long copy, screen shot caption).
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