Maybe the best ad creative I ever conceptualized, wrote and placed sold the insanely cool 3D modeling capabilities of Bryce 3D software, developed and marketed by Carpinteria, California-based MetaTools (formerly HSC, later MetaCreations).
Love those adjective call-outs with late-'90s drop shadowing!
Small Print: Gorgeous Cambrian Pipeline main imagery courtesy ArtEffect Design Studio, Los Angeles.
That ad validates my point of writing for people who skim. It tells the story at a glance, but with extra detail if someone is interested enough to read it.
Posted by: Alisa | July 15, 2010 at 11:48 AM
Exactly, Alisa! Frankly, we should have made this a corporate design layout template or at minimum No. 1 in a series of creatives for the whole graphics product line. Alas, it was a 100 mph environment with reinvention a daily way of life. (But I did get to dress in black a lot there.)
Posted by: Greg O. | July 15, 2010 at 12:27 PM