Channeling my journalism chops, I wrote a product marketing customer profile series—Superior Solutions—to sell Computer Associates accounting and business software. CA's corporate tagline at the time: Software Superior by Design.
Sourcing a hockey puck proved the biggest challenge for the Knicks/Rangers piece; dining at Joyce Goldstein's fondly remembered Square One proved none at all. Spreadsheet-wise, SuperCalc once had a significant market share. Notice the classic Ogilvy on Advertising print ad layouts I asked designers to apply to Royal Court and Greenpeace pieces.
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